Feature vs. Benefit Selling: Understanding the Power of Marketing with Windex
In the world of sales and marketing, a clear understanding of features and benefits is crucial for effectively communicating a product's value to potential customers. Features are the characteristics or attributes of a product, while benefits explain how those features translate into value for the customer. This distinction can significantly influence how a product is perceived and ultimately, whether or not a purchase is made. To illustrate the difference between feature and benefit selling, let’s examine a well-known product: Windex. Specifically, we'll look at their claim that Windex "resists buildup for up to 30 days." #### The Feature: "Resists Buildup for up to 30 Days" At its core, a feature describes what a product is or does. When Windex states that it "resists buildup for up to 30 days," they are highlighting a specific characteristic of their product. This statement focuses on the product's inherent quality – it has been formulated t